Cole Haan Unveils Exclusive ZeroGrand shoes with award-winning global retailer MR PORTER.COM
NEW YORK, Aug. 26, 2014 /PRNewswire/ — Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, today announces an exclusive release with MR PORTER.COM, the award-winning global retail destination for men’s style. The assortment of six styles consists of the ZeroGrand Wing Ox and two silhouettes designed exclusively for the retailer, the new ZeroGrand Chukka and ZeroGrand Tassel Loafer.
"MR PORTER is the most innovative online men’s shop in the world. It only made sense to bring our most innovative product to them. Upon seeing ZeroGrand, we immediately set to work with them to tailor ZeroGrand to the discerning MR PORTER customer," remarked David Maddocks, Chief Marketing Officer at Cole Haan.
Cole Haan partnered with MR PORTER to determine all details in this new iteration of dress and casual footwear. The result is a masculine palette that easily coordinates with every man’s wardrobe. The styles all feature an Ivory outsole, which is a main characteristic within the collection.
Expanding on ZeroGrand’s collision of innovation and craft, the unlined shoes use reverse full-grain uppers, a luxurious suede from the long-standing British tannery Charles F. Stead. Each lightweight pair in the collection makes for a perfect Pre-Fall choice, that easily transitions into cooler seasons. Originally launched in July 2014, ZeroGrand features Cole Haan’s new "operating system," Grand.OS, which delivers greater flexibility, reduced weight and increased cushioning in products that move easily from work to weekend with ease.
"Cole Haan is an exciting new addition to MR PORTER, and we’ve worked with them to produce some exclusive styles on the new ZeroGrand sole unit. Our customer is always looking for something new, and this will be our first offering of a classic shoe x sneaker hybrid," says Sam Lobban, Senior Buyer at MR PORTER.
Available from mrporter.com starting August 26, the ZeroGrand Chukka ($278) will come in Ivy and Mushroom, the ZeroGrand Tassel Loafer ($268) will come in Mushroom and India Ink ($268), and the ZeroGrand Wing Ox ($268) will come in Ironstone and Black.
For more information, contact:
Kimry Blackwelder, Cole Haan
Nick Troedson, MR PORTER
+1 (212) 763-3060
+1 (852) 3018-6076
About Cole Haan:
Cole Haan LLC, with its Global Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s and women’s footwear and bags, outerwear, eyewear and accessories with a commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.
About MR PORTER:
MR PORTER is the award-winning global retail destination for men’s style, combining the best international menswear with editorial content. The site sells over 200 leading international brands, with content and new products added weekly. MR PORTER offers express worldwide shipping to 170 countries (including same day delivery to London and New York), and a free collection service for returns and exchanges. For more information, visit mrporter.com.