DHL Delivers to Chinese Football Fans with CSL Partnership

SINGAPORE, July 29, 2014 /PRNewswire/ — DHL and the Chinese Football Association Super League (CSL) jointly announced that DHL has become an official partner of CSL at a signing ceremony held yesterday in the capital. The world’s leading express and logistics company and the nation’s premiere football association agreed on a major sponsorship package which will run from 2014 through 2017. The sponsorship underscores DHL’s long-term commitment to the China market, its support for the development of Chinese football, and its recognition of CSL as the top level of Chinese association football.

DHL becomes official partner of the Chinese Football Association Super League.

DHL becomes official partner of the Chinese Football Association Super League.

 

DHL Express CEO Mr. Ken Allen and Chinese Football Association Super League General Manager Liu Weidong exchange gifts  at the signing ceremony.

DHL Express CEO Mr. Ken Allen and Chinese Football Association Super League General Manager Liu Weidong exchange gifts at the signing ceremony.

 

The partnership will see DHL building on the excitement of football in China and engaging in new marketing activities to interact with Chinese customers and employees. As part of the agreement, DHL’s branding will appear on the football pitches and in the stadiums where CSL matches take place.

At the signing ceremony, Mr. Ken Allen, CEO of DHL Express, commented on the significance of the partnership, “Globally, DHL has a long history of partnering some of the world’s most prestigious events such as Formula 1™ and Rugby World Cup 2015, and the world’s biggest football club Manchester United. This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion and teamwork  the same ones we strive to deliver for our customers. We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football, and foster even stronger brand connections with our Chinese consumers.”

Vice President of the Chinese Football Association Yu Hongchen commented, “We are pursuing the same brand spirit with DHL, which is speed, passion and teamwork. The partnership with a globally respected company like DHL will definitely help CSL to sustain its healthy growth momentum.”

Mr. Jerry Hsu, CEO of DHL Express Asia Pacific, said: “Sports ignites passion. As the nation’s premier league, the Chinese Football Association Super League has been steadily developing in recent years  its viewership around the country has reached a record high. Thirty-four years ago, DHL was the first international express company to operate in China and we have grown in tandem with the country’s remarkable development. This sponsorship marks our continued commitment to the market, our partners and customers we hope to delight each day with our service.”

Chinese Football Association Super League is the most well-received and influential domestic athletic series. In recent years, CSL has attracted significant attention and support from both within and out of China. Partners of CSL benefit from advertising platforms which raise corporate awareness and expand brand influence. CSL is strengthening its partner strategy with the strong addition of DHL, leveraging the passion and support for football in China, and taking its game to the next level.

 End

Photo – http://photos.prnasia.com/prnh/20140729/8521404235-a
Photo – http://photos.prnasia.com/prnh/20140729/8521404235-b
Logo –
http://www.prnasia.com/sa/2010/09/02/20100902467742-l.jpg

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ATN Acquires Exclusive Broadcast Rights for First Ever Pro-Kabaddi League

TORONTO, July 28, 2014 /PRNewswire/ — Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster and pioneer broadcaster of Cricket, is pleased to announce that it has acquired exclusive Broadcast rights for the first ever Pro – Kabaddi League to be held in India from July 26th to August 31st, 2014.

The Pro – Kabaddi League (PKL) is a professional kabaddi league in India, based on the format of the Indian Premier League (IPL). The first edition of the tournament will feature eight franchises consisting of players from around the world. The 8 teams will play in a caravan format, travelling together to all 8 venues to play a total of 60 league matches. The top scoring four teams at the end of the group stages will play in the Semi Finals at Kanteerava Stadium in Bengaluru on August 29th & the Finals will be held on August 31st, 2014. The 8 franchise teams competing for the cup are… Bengal Warriors, Bengaluru Bulls, Dubang Delhi, Jaipur Pink Panthers (owned by Bollywod Superstar Abhishek Bachchan), Patna Pirates, Puneri Paltan, Telugu Titans & U Mumba. Each game will be shot by state of the art equipment with 12 cameras and the broadcast will also feature Ultra – motion, Overhead shots & Super slo-motion.

The league has the formal backing of the International Kabaddi Federation (IKF), the Asian Kabaddi Federation (AKF) & the Amateur Kabaddi Federation of India (AKFI), who will be closely associated with this event. ATN will carry all 60 games LIVE on 6 ATN channels in 2 different languages. CBN & ATN Cricket Plus will air the games in English language, whereas 4 other ATN channels will air the games in Hindi/Punjabi.

“We are very excited to bring this first ever Professional Kabaddi League to Canada on 6 of our channels. We have always tried to give our viewers different programming options from time to time and I am sure this league will be very well received as it is one of the most popular sport in South Asia,” said Dr. Shan Chandrasekar, President and CEO of ATN. “We want to promote Kabaddi in Canada and showcase it as a World class sport,” he added

Kabaddi is an ancient Indian sport, in which two teams take turns to send a raider to the other’s territory, tag members of the opposing team, and return “home” without being blocked by defenders on the other side. It is the national game of Bangladesh and the state game of Punjab Tamil Nadu, Andhra Pradesh in India and is also popular in Pakistan.

About ATN:
ATN serves Canada’s diverse cultural communities with 52 specialty television channels. The Company offers its flagship ATN-HD general interest service, 5 Bollywood movie channels and a variety of channels that include 3 sports Channels, 3 news Channels, 3 music Channels, 3 lifestyle Channels, 3 Chinese Channels, 6 Punjabi channels, and several regional language channels. ATN operates a South Asian Radio Service on Satellite Radio across The United States and Canada. Some ATN content is also available on any Bell mobile phone that supports video. ATN has programming alliances with leading international broadcasters like Star Network (News Corp), Sony Entertainment Television, Viacom, Times Television Network, B4U Network, NDTV, Disney and many more. ATN channels are available on various Cable, Satellite and IPTV Platforms across Canada like Shaw Cable, Bell TV, Rogers Cable, Bell Fibe TV, TELUS Optic TV, Cogeco Cable, V Media and Others.

We rely on safe harbour provision.

For more information please visit www.asiantelevision.com or contact…

Pramod Israni
Vice President – Marketing
Asian Television Network International Limited
330 Cochrane Drive
Markham, Ontario L3R 8E4
Canada
Tel: +1-905-948-8199
Email: atn@asiantelevision.com

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Batting For Royalty

MELBOURNE, Australia, July 28, 2014 /PRNewswire/ — Prince Charles has been known for many things including his passion for sustainable living and architecture. Lesser known is his interest in cricket, a noble game that can trace its roots to England i…

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Roger Federer Opens LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe” and Plays Tennis Show Match with Ski Racer Lindsey Vonn

KILCHBERG, Switzerland, July 17, 2014 /PRNewswire/ — Chocoladefabriken Lindt & Sprungli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx. 

Chocoladefabriken Lindt & Sprungli (Schweiz) AG today celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.

To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn 

Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprungli, commented: “With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there.” And Urs Kessler, CEO of the Jungfrau Railway, agrees: “SWISS CHOCOLATE HEAVEN is a perfect addition to our existing services, and provides attractive added value for our visitors.”

However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: “I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me.”

Photo and film material from the event is available at 6pm on:
http://www.photopress.ch/image/Lindt+Spruengli/Roger+Federer/Swiss+Chocolate+Heaven
Twitter: #chocolateheaven http://www.chocolateheaven.lindt.com

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