Category: ALC

Constellation Brands Beer Division Voluntarily Recalls Select Packages of 12 oz Corona Extra

CHICAGO, Aug. 24, 2014 /PRNewswire/ — Constellation Brands Beer Division today announced a voluntary recall of select packages in Guam containing 12-ounce clear glass bottles of its Corona Extra beer that may contain small particles of glass. The voluntary recall covers 12-ounce clear bottles in select six-pack, 12-pack and 18-pack packages containing bottles with the production codes listed below.

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This recall comes after routine inspections in the company’s quality control laboratory detected defects in certain bottles that could cause small particles of glass to break off and fall into the bottle. The affected bottles came from one of four glass plants run by a third party manufacturer, which supplies the company the bottles. While the company believes that less than 1 percent of the bottles produced from the plant may be affected, it is recalling select packages that may contain defective bottles to ensure the safety of consumers.

Affected Production Codes:
The following production codes for select Corona Extra 12-ounce bottle packages are included in the recall:

  • Any code that starts with “G” and also ends with “9” on six- and 12-packs
  • Any code that starts with “F29” and also ends with “9” on 18-packs only
  • Any code that starts with “F30” and also ends with “9” on 18-packs only

To date the company has received no reports of injuries resulting from the affected bottles.

The following products are not being recalled:

Corona Extra cans
Corona Extra 24-pack loose bottles
Corona Extra 24 oz. bottle
Corona Extra draft beer
Corona Light bottles
Corona Light cans
Corona Light draft beer
Corona Familiar

“We are troubled by this development and are working proactively with our distributors, retailers and consumers to resolve this situation as quickly as possible,” said Bill Hackett, President of Constellation Brands Beer Division. “Throughout its history, Corona Extra is a brand that has been synonymous with quality, consistency and refreshment. Our entire organization, including our brewers, our production team, and all our employees across our system, is absolutely committed to doing everything possible to complete this recall quickly, and ensure the safety of our consumers and integrity of our product.”

Upon discovering the issue, Constellation took prompt action to identify and secure potentially affected product and will work closely with distributors and retailers to minimize the impact on consumers. The company is diligently working to recover potentially affected product that is in retail stores and may have reached consumers.

Consumers who have bottles marked with the listed production codes can visit for more information, and email for instructions on reimbursement.

About Constellation Brands Beer Division
Constellation Brands Beer Division is the #3 beer company in the U.S. and the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit

China New Borun Announces Second Quarter 2014 Unaudited Financial Results

BEIJING, August 22, 2014 /PRNewswire/ — China New Borun Corporation (NYSE: BORN; “Borun” or the “Company”), a leading producer and distributor of corn-based edible alcohol in China, today announced its unaudited financial results for the second quarter of 2014.

Mr. Jinmiao Wang, Chairman and Chief Executive Officer of Borun, commented on the results, “Although demand and average selling price for edible alcohol were solid in the first half of the second quarter, the market encountered an unexpected sharp drop nation-wide in demand and average selling price this June. As a result, even though we recorded revenue growth at the high end of our second quarter guidance on better-than-expected volume shipment, our gross profits contracted year-over-year.”

“Despite the challenging month of June, we continued to make progress in ramping up our chlorinated polyethylene (“CPE”) and foam insulation businesses. During the quarter, we successfully scaled our CPE plant to full production capacity and grew total revenue from CPE and foam insulation by 47% sequentially to RMB23.4 million. It is worth noting that the new business has surpassed its gross breakeven point during the second quarter, and therefore we anticipate incremental positive contributions to profitability from the new business in the months ahead,” Mr. Wang concluded.

Second Quarter 2014 Quick View

  • Total revenue increased 6.4% to RMB668.9 million ($108.7 million[1]) from RMB628.5 million in the second quarter of 2013.
  • Gross profit decreased 5.4% to RMB67.5 million ($11.0 million) from RMB71.4 million in the second quarter of 2013.
  • Net income decreased 17.8% to RMB21.0 million ($3.4 million) from RMB25.5 million in the second quarter of 2013.
  • Basic and diluted earnings per American Depositary Share (“ADS”) were RMB0.82 ($0.13) for the quarter ended June 30, 2014. Each ADS represents one of the Company’s ordinary shares.

Second Quarter 2014 Financial Performance

For the second quarter of 2014, revenue increased by 6.4% year-over-year to RMB668.9 million ($108.7 million) from RMB628.5 million in the same period of 2013. The increase in revenue was mainly attributable to higher sales volume of edible alcohol, partially offset by lower average selling prices, as well as incremental revenue contribution from the Company’s CPE and foam insulation businesses that were introduced in the fourth quarter of 2013.

Revenue breakdown by product lines is as follows:

  • Revenue from edible alcohol increased by 4.1% to RMB425.9 million ($69.2 million) in the second quarter of 2014, compared to RMB409.0 million in the second quarter of 2013. Driven by higher production, the sales volume of edible alcohol in the second quarter of 2014 increased by 6.1% year-over-year to 83,505 tons, while the average selling price of edible alcohol decreased by 1.9% year-over-year to RMB5,100 per ton.
  • Revenue from DDGS Feed increased by 2.1% to RMB159.8 million ($26.0 million) in the second quarter of 2014, compared to RMB156.5 million in the second quarter of 2013. The sales volume of DDGS Feed in the second quarter of 2014 decreased by 1.2% year-over-year to 74,155 tons, while the average selling price increased by 3.3% year-over-year to RMB2,155 per ton.
  • Revenue from liquid carbon dioxide decreased by 17.0% to RMB11.4 million ($1.8 million) in the second quarter of 2014 compared to RMB13.7 million in the second quarter of 2013. The sales volume of liquid carbon dioxide in the second quarter of 2014 decreased by 2.6% year-over-year to 32,751 tons, and the average selling price decreased by 14.8% year-over-year to RMB347 per ton.
  • Revenue from crude corn oil decreased by 1.4% to RMB48.5 million ($7.9 million) in the second quarter of 2014 compared to RMB49.2 million in the second quarter of 2013. The sales volume of crude corn oil in the second quarter of 2014 increased by 4.0% year-over-year to 6,746 tons, while the average selling price decreased by 5.3% year-over-year to RMB7,185 per ton.
  • Revenue from CPE was RMB21.3 million ($3.5 million) in the second quarter of 2014, and the sales volume was 2,448 tons at an average selling price of RMB8,718 per ton. Revenue from foam insulation was RMB2.0 million ($0.3 million) in the second quarter of 2014, and the sales volume was 1,868 cubic meters at an average selling price of RMB1,094 per cubic meter.

During the second quarter of 2014, gross profit decreased by 5.4% to RMB67.5 million ($11.0 million) from RMB71.4 million in the same period of 2013. Gross margin for the second quarter of 2014 decreased to 10.1%, from 11.4% in the same period of 2013, which was primarily attributable to a decrease in average selling price of edible alcohol, as well as lower gross margin from the new CPE and foam insulation businesses during its initial production ramp up.

Operating income decreased by 7.8% to RMB55.3 million ($9.0 million) in the second quarter of 2014, from RMB60.0 million in the same period of 2013, primarily due to lower gross profit earned.

Selling expenses were RMB1.5 million ($0.2 million) in the second quarter of 2014, which remained stable with that in the same period of 2013.

General and administrative expenses increased by RMB0.8 million, or 8.0% to RMB 10.7 million ($1.7 million) in the second quarter of 2014, from RMB9.9 million in the same period of 2013, mainly due to the increasing management cost for our new CPE and foam insulation businesses.

Income tax expenses in the second quarter of 2014 were RMB7.0 million ($1.1 million), representing an effective tax rate of 25.0%.

Net income decreased by 17.8% to RMB21.0 million ($3.4 million) in the second quarter of 2014, compared to RMB25.5 million in the same quarter of 2013. In the second quarter of 2014, basic and diluted earnings per share and per ADS were RMB0.82 ($0.13), and the Company had 25.7 million weighted average basic and diluted shares outstanding.

As of June 30, 2014, cash and bank deposits of RMB361.8 million ($58.8 million) decreased by RMB159.5 million, compared with RMB521.3 million as of December 31, 2013. Cash flows provided by operating activities for the second quarter of 2014 were RMB77.3 million ($12.6 million), compared with operating cash outflow of $148.1 million in the second quarter of 2013.

Financial Outlook

During the third quarters, the Company historically conducts an annual maintenance of its production facilities, which requires a temporary shut down of all production lines for edible alcohol for approximately one month.

Reflecting the annual maintenance period this summer, and lower average selling prices, the Company estimates that its revenue for the third quarter of 2014 will be in the range of RMB520 million ($84.5 million) to RMB540 million ($87.8 million), an increase of approximately 0.4% to 4.2% over the same quarter of 2013.

This guidance is based on the current market conditions and reflects the Company’s current and preliminary estimates of market and operating conditions and customer demand, which are all subject to change.

Conference Call

Borun’s management will hold a corresponding earnings conference call and live webcast at 8:00 a.m. EDT on Friday, August 22, 2014 (8:00 p.m. Beijing time on Friday, August 22, 2014) to discuss the results and highlights from the second quarter and answer questions from investors. A webcast of the call will be available at Listeners may access the call by dialing:

United States Toll Free:


US Toll/International:


Hong Kong Toll Free:


Hong Kong Toll:


China Toll Free:


China Toll Free (Mobile):


Conference ID:


A replay of the webcast will be accessible through August 30, 2014 on or by dialing:

United States toll free:






About China New Borun Corporation

China New Borun Corporation (NYSE: BORN) is a leading producer and distributor of corn-based edible alcohol sold as an ingredient to producers of baijiu, a popular grain-based alcoholic beverage in China. The Company also produces DDGS Feed, liquid carbon dioxide and crude corn oil as by-products of edible alcohol production, and CPE and foam insulation that are widely used in chemical industries. China New Borun is based in Shouguang, Shandong Province. Additional information about the company can be found at and in documents filed with the U.S. Securities and Exchange Commission, which are available on the SEC’s website at

Forward-looking Statements

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management’s beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” “would,” “could,” “potential,” “continue,” “ongoing,” similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.


This press release contains translations of certain Renminbi amounts into US dollars at specified rates solely for the convenience of readers. Unless otherwise noted, all translations from Renminbi to US dollars for the period ended June 30, 2014 were made at a rate of RMB6.1528 to USD1.00, the rate published by the People’s Bank of China on June 30, 2014. China New Borun Corporation makes no representation that the Renminbi or US dollar amounts referred to in this press release could have been or could be converted into US dollars or Renminbi, at any particular rate or at all.

Contact Information

Asia Bridge Capital Limited
Wendy Sun
Phone: +86-10-8556-9033 (China)
+1-888-870-0798 (U.S.)



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BacardiĀ® Creates Graphic Novel That Brings Its Cuban Heritage To Life

— BACARDI has released The Spirit of BACARDI — a graphic novel that tells the stories behind the Bacardi family and Company origins in Cuba

— Created by legendary graphic novel talent; a unique collaboration between writer Warren Ellis and artist Michael Allred

— Drops of BACARDI rum added to the inks used to illustrate the novel

— Available to download now from BACARDI.COM/SPIRITOFBACARDI

HAMILTON, Bermuda, Aug. 6, 2014 /PRNewswire/ — For more than 150 years, BACARDI has been a brand with incredible stories to tell. Since 1862, the Bacardi family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit.

To view the Multimedia News Release, please click:

To bring these stories to life, BACARDI has collaborated with two of the most iconic names in the world of graphic novels — writer Warren Ellis and artist Michael Allred — to create The Spirit of BACARDI, a graphic novel that tells the stories behind the iconic brand and its origins in Cuba.

The Spirit of BACARDI focuses on Emilio Bacardi — son of founder Don Facundo Bacardi Masso — and his tireless work for Cuban independence in the late 1800s. Emilio Bacardi was repeatedly imprisoned and exiled for his belief in an independent Cuba, but persevered, eventually becoming the first freely-elected Mayor of Santiago de Cuba.

The graphic novel also touches upon early challenges the Bacardi family faced and overcame — including an earthquake that destroyed their city and a fire that ravaged their distillery — and ends with the creation of the original Cuba Libre cocktail in 1900.

The bold attitude of BACARDI even extends to the way in which the graphic novel was created. Drops of BACARDI Gold rum were added to the inks artist Michael Allred used to illustrate The Spirit of BACARDI.

“Working on this project gave me the chance to bring to life a time and a place I’ve never worked with before – Cuba in the late nineteenth century,” said Allred.  “I loved the idea of adding BACARDI rum to the ink to make it a real part of the graphic novel’s DNA. It’s something I have never done before and makes the artwork unique.”

Ellis said, “Storytelling requires great characters, and in Emilio Bacardi we have exactly that. Emilio was a patriot, passionate about his homeland of Cuba. My focus was to bring his drive and determination to life.”

Andy Gibson, Chief Marketing Officer of Bacardi,  said, “We see The Spirit of BACARDI as a fantastic way to tell the stories behind “BACARDI Untameable Since 1862,” our new global marketing campaign that inspires consumers to pursue their passions no matter what — much like the Bacardi family did — encouraging camaraderie and strength of character.”

“Authenticity is increasingly important to our consumers, especially millennials. While first and foremost we want the graphic novel to be entertaining, we are also saying something important about our brand; that we have the heritage to back up our attitude,” added Gibson.

To download The Spirit of BACARDI and for more information on “BACARDI Untameable Since 1862,” BACARDI rum and cocktail recipes, visit BACARDI.COM.

Watch the film here

About Warren Ellis

Warren Ellis is an award winning English writer of graphic novels and film. Most recently, Ellis has written The Spirit of BACARDI – a graphic novel that tells the stories behind BACARDI rum and its origins in Cuba. Prior to The Spirit of Bacardi, Ellis wrote RED and RED 2 which were both adapted into movies starring Bruce Willis, Helen Mirren and Morgan Freeman. Before the RED series, Ellis started British magazine Deadline, worked for Marvel on Hellstorm and then went on to write for DC where he wrote Gen, Transmetropolitan and Planetary. Ellis has also written for Vice, Wired UK and Reuters on technological and cultural matters. Warren has been called “one of the most high-profile comic book writers of the past two decades”.

About Michael Allred

Michael Allred is an American artist and writer. Most recently, Allred has been central in the creation of The Spirit of BACARDI – a graphic novel that tells the stories behind BACARDI rum and its origins in Cuba. Allred is most famous for his creation, Madman, a superhero that appears in graphic novels published by Image. He has also illustrated numerous characters across Marvel and DC – two of the largest graphic novel publishers. Michael’s work is renowned

for its retro 1950s pop art style and he has been nominated for multiple awards including the Harvey’s, the Eisners and the Eagles. Michael lives near Portland with his wife Laura who frequently works as his colorist.

About BACARDI Rum – The World’s Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Masso revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDI. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente. BACARDI rum is the world’s most awarded spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDI rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862.

The BACARDI® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.


When referring to the brand or product, it is written as ‘BACARDI’. When referring to the company or founding family, it is written as ‘Bacardi’. When referring to the corporate entity, it is written as ‘Bacardi’.


Charles Joly from USA Serves Up a Week of Magnificent Mixes to be Named the World’s Best Bartender

LONDON, Aug. 4, 2014 /PRNewswire/ —


After a week of fierce competition, incredible craftsmanship, unrivalled creativity and exceptional cocktails, Charles Joly from The Aviary in Chicago, USA, beat 47 of the best mixologists from around the globe to be crowned the DIAGEO RESERVE WORLD CLASS™ Bartender of the Year 2014.

(Photo: )

(Photo: )

(Photo: )

Charles mesmerised the judges from the very first cocktail but it was his unique and show-stopping signature serve that will help cement his name in cocktail history. His signature cocktail Above the Clouds, crafted for the final Punch and Glass challenge, blew the judges away. Throughout the week Charles consistently proved his winning credentials to the esteemed panel of judges that included legends and luminaries of the cocktail scene such as Dale DeGroff, Salvatore Calabrese, Julie Reiner, Steve Olsen and Gaz Regan.  

“Wow, I just feel totally overawed by this. I know it sounds like a cliche but to be announced as the DIAGEO RESERVE WORLD CLASS™ BARTENDER OF THE YEAR 2014 is like a dream. The other finalists really are the best bartenders in the world today so for the judges to pick me as the winner is incredible” said Charles Joly.

“This journey didn’t start today at the ceremony, it started many years ago when I first started working in a local bar. I make drinks with my heart and it makes me happy to see customers happy. The possibilities open to a bartender are limitless, not just in terms of your career but your creations – the only limit is your imagination.”

Matteo Fantacchiotti, Global Vice President Commercial, DIAGEO RESERVE, said: “Right from the beginning Charles Joly’s passion, creativity and unrivalled mixology skills captivated the judges.  His desire to create unique serves that combined sophisticated tastes with innovative modern twists never faltered at any stage of the competition. It’s a real honor to have Charles as our 2014 Diageo Reserve WORLD CLASS™ ambassador.”

Charles Joly will now become a global ambassador for Diageo Reserve WORLD CLASS™, a role which will see him travel the world, educating and inspiring new talent whilst developing his own skills and knowledge through the different tastes and techniques they experiences along the way.

The 2014 WORLD CLASS™ Finals consisted of a series of innovative challenges staged around Great Britain, starting in Gleneagles, Scotland, before travelling via the iconic Orient Express to London.  Discovery was at the heart of the competition, a theme brought to life by the series of innovative challenges that immersed the 48 finalists in Great British culture and inspired them to create premium serves, using the world’s finest spirits.

This year, for the first time ever, consumers were also invited to participate in the WORLD CLASS™ Global Final and discover a world of fine drinking culture at the WORLD CLASS™ House where masterclasses run by world-renowned bartenders, unique cocktails and food tasting sessions that made the WORLD CLASS™ House the spiritual home of fine drinking experiences this summer.

You can find out more about WORLD CLASS™ and discover a world of fine drinking by: visiting on tumblr, liking or tweeting @worldclass using #WORLDCLASS14

For images, B-roll footage and information about the WORLD CLASS™, Diageo, its people, brands and performance, visit or contact:  

Johanna Dalley
World Class Director, Diageo Reserve  

G.H.MUMM House of Champagne Supports Paris Saint-Germain on Their Inaugural Trip to Asia

HONG KONG, Aug. 2, 2014 /PRNewswire/ — G.H.MUMM, a brand known for glorifying iconic moments, is celebrating with Paris Saint-Germain on its first trip to Asia. The prestigious House of champagne became the official international* champagne sponsor for the legendary Paris Saint-Germain football club in 2013. The deal sees a five-year international partnership between the two iconic French brands.

G.H.MUMM House of Champagne supports Paris Saint-Germain on their inaugural trip to Asia

G.H.MUMM House of Champagne supports Paris Saint-Germain on their inaugural trip to Asia


The official Asia Summer Tour began with a pre-season game in Hong Kong against the local and undefeated league champion’s team, Kit Chee, on 29th July, 2014 at the Hong Kong Stadium.

G.H.MUMM celebrated the team’s arrival in the region by auctioning a G.H.MUMM Jeroboam – a global icon of victory, signed by the Paris Saint-Germain team. The event took place at the prestigious Hublot Gala dinner held at the Ritz Carlton, Hong Kong. All proceeds will go to the Hong Kong Jockey Club Football programme – a social initiative co-organised by Hong Kong Jockey Club and Kit Chee Football Club which helps the youth football development programmes in Hong Kong.

Paris Saint-Germain General Manager Jean-Claude BLANC said: “G.H.MUMM is a great symbol of victory and we are delighted with our long-term partnership with such an iconic leading House of Champagne.”

Philippe GUETTAT, Chairman and CEO for G.H.MUMM House of Champagne, said: “We are delighted to be part of Paris Saint-Germain’s success and inaugural journey into Asia. Our international partnership is a natural fit for us. G.H.MUMM shares the same values of victory, and quest for excellence.

Many Asian fans are already familiar with G.H.MUMM Champagne through its successful 14-year sponsorship of Formula 1 ®. This new partnership with Paris Saint-Germain represents an exciting phase for G.H.MUMM as it continues its presence in the international scene and growth within the APEC region.

*Outside France 

To download the images & for further news, visit G.H.MUMM Press room

Follow G.H.MUMM on Social Networks

Follow the Paris Saint-Germain on Social Networks

Twitter: @PSG_inside


About G.H.MUMM 

G.H.MUMM is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, G.H.MUMM is the leading international champagne House in France and third worldwide*. G.H.MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2012. Website:  

About Paris Saint-Germain 

Three years ago, Paris Saint-Germain set itself the goal of becoming a global sports brand by embodying in everything it does and in all its communications the values of elegance, excellence and respect that are associated with Paris whose name its brand so proudly bears.

French champions and quarter-finalists in the UEFA Champions League during the 2014 season for the second consecutive year, the first stages of the club’s project bear witness to its aim to join the very top flight European clubs. Paris Saint-Germain is very active in the media sector, particularly through PSG TV, available on the Internet in 3 versions (French, English and Spanish), and published online in 8 versions which attracts a total of 15 million page views and 1,5 million one-off visitors on average per month (with over 18% from overseas). Paris Saint-Germain is the top-ranked French club on social networks with over 20 million fans and followers (club, teams and players combined).

For media enquiries
Talk PR
Sherawaye HAGGER and Katerina TILLSON
T: +44(0)20-7268-6100
E: /

G.H.MUMM House of Champagne – Communications Department
Stephanie MINGAM

Porto CRUZ New Winery Grand Opening

PARIS, July 28, 2014 /PRNewswire/ — La Martiniquaise, the owner of the world leader Porto CRUZ, opened a new site with a state-of-the art new winery and a centralized bulk storage. The project represents a significant investment in the Port’s industry…

The Best Bartenders From Around the Globe Arrive in Gleneagles to Fight for the Title of World’s Greatest Mixologist

EDINBURGH, Scotland, July 28, 2014 /PRNewswire/ — 47 of the world’s greatest mixologists came together at Gleneagles, Scotland today to mark the start of the sixth annual Diageo Reserve WORLD CLASS™ Global Final 2014, the industry’s most prestigious and respected cocktail competition.  The bartenders from around the globe gathered at the iconic hotel as they prepared for five days of mixology challenges which will determine who will be crowned the 2014 winner.

After conquering a year-long journey of qualifiers, they are well-prepared to take on the other finalists in a series of innovative challenges staged around Great Britain overseen by the cocktail luminaries such as Dale DeGroff, Salvatore Calabrese, Peter Dorelli, Daniel Estremadoyro, Steve Olson, gaz regan, Julie Reiner and Hidetsugu Ueno along.

Matteo Fantacchiotti, Global Vice President Commercial, DIAGEO RESERVE, said: “With its mix of history and heritage with contemporary glamour and sophistication we believe that Gleneagles is the perfect place to begin the final of the 2014 Diageo Reserve WORLD CLASS™ Bartender of the Year. As the finalists travel from Scotland, the home of iconic whiskies, to London, arguably the cocktail capital of the world, we’re set for five truly memorable days of competition and unforgettable drinks. We wish every one of the finalists the very best of luck.”

Paying homage to Scotland’s WORLD CLASS™ whisky heritage, the bartenders will begin by having their knowledge of blends put to the test, before moving on to a more sensory challenge to stimulate the judges.  

The Finalists will then travel down to London on The Orient Express and on their arrival at St Pancras Station they will be tasked with creating a classic Martini. After the challenge the ultimate WORLD CLASS™ bar will open for service and those lucky enough to get a seat will be able to enjoy the signature serves of previous WORLD CLASS Winners David Rios, Tim Phillips, Manabu Ohtake, Erik Lorincz and Aristolelis Papadopoulos in an evening that will celebrate the best of cocktail culture and the superior craft of bartending.

On Wednesday morning the remaining bartenders will compete in the Five Star Challenge, being tested behind one of five different leading hotel bars in London, including the Savoy and the Langham. Next they combine writing and mixology with literary inspired cocktails for the Written Word Challenge. As the week nears its finale, the competition heats up as the mixologists are given a challenge based in foodie haven Borough Market before speed serves in Cocktails Against The Clock.  The overall winner of the WORLD CLASS™ Global Final 2014 will be announced at an awards ceremony in London on 1stAugust 2014.

Opening to coincide with the WORLD CLASS™ Global Finals, the WORLD CLASS™ House will be a celebration of contemporary cocktail culture set over five floors of a beautiful townhouse on Fitzroy Square, London. Drink connoisseurs will be able to experience one-off pop-up bars and mixology masterclasses run by world-renowned bartenders, unique cocktails and food tasting sessions, along with a host of secret events.  

Join the conversation and discover a world of fine drinking by:

visiting on tumblr, liking or tweeting @worldclass using #WORLDCLASS14 and following @worldclass on Instagram

For information about the WORLD CLASS™ TV Show, Diageo, its people, brands and performance, visit or contact:  

For Media Enquiries:
Effie Kli

Frost & Sullivan: Focus on Product Differentiation and Innovation Will Sustain Alcohol Ingredients Market

LONDON, July 21, 2014 /PRNewswire/ — The global alcohol ingredients market, which covers flavours, colours and other ingredients for beers, spirits and wines, is expected to see steady growth despite the dominance of a few companies. While flavours remain the biggest segment in the market, strong growth is projected in the “other ingredients” segment due to booming demand for yeast and enzymes.

Geographically, focus is expected to increase on developing regions such as Asia-Pacific, where consumer spending on alcohol is rising. Understanding the traditional and cultural tastes and preferences of consumers in these regions will be crucial to take full advantage of this trend.

New analysis from Frost & Sullivan, Analysis of the Global Alcohol Ingredients Market, finds that the market earned revenues of $989.2 million in 2013 and estimates this to reach $1.18 billion in 2019. While Western markets – Europe in particular – are the largest consumers, the strongest growth potential is presented by emerging markets such as Asia-Pacific, South Africa and Latin America. Spirits have the largest market share of alcohol beverage ingredients, mainly driven by the extensive use of flavours.

“As innovation is a key success factor in the alcohol beverage industry, new product development is likely to gain pace in the ingredients space,” said Frost & Sullivan Chemicals, Materials & Food Industry Analyst Tosin Jack. “Brand image and customer loyalty will also drive growth, with consumers embracing authenticity and sticking to products they know best.”

However, the decline in alcohol consumption in developed regions reduces the incentives for manufacturers to invest in production, thus, stifling innovation and restraining alcohol ingredients market growth. Campaigns launched to tackle alcoholism also hamper market expansion. Further, price volatility and limited availability of raw materials to manufacture alcohol ingredients are challenging market participants.

“Within this scenario, finding ways to add value to the alcohol ingredients on offer, and providing robust technical support, will be of utmost importance,” noted Ms Jack. “For companies with a global presence, consolidating with regional and smaller companies that have substantial knowledge of the local market will allow them to tailor alcoholic beverage production to suit varying regional and local tastes.”

For more information on this study, please email Julia Nikishkina, Corporate Communications, at

Analysis of the Global Alcohol Ingredients Market is part of the Food and Beverage Ingredients ( Growth Partnership Service program. Frost & Sullivan’s related studies include: North American Plant Health Improvement Agents (PHIA) Market, Global Food and Beverage Processing Support Market, and Global Dairy Ingredients Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

4 Millionaire Brands for the LA MARTINIQUAISE-BARDINET Group

PARIS, July 16, 2014 /PRNewswire/ — The LA MARTINIQUAISE-BARDINET Group has reached a significant milestone in its development with NEGRITA Rum, the fourth brand in its portfolio to exceed one million 9-litre cases. NEGRITA thus becomes a “Millionaire” brand (sources Drinks International, Impact and Spirits Business 2014).

“We are extremely proud of the success of the NEGRITA brand which has allowed us to confirm our global expertise and our ambition with rum, a category central to our history and associated with a significant presence in the lands of rum (French Caribbean and Reunion Island),” states Sylvia Bernard, the Group’s International Marketing Director. “This result has made us one of the 4 global groups to have millionaire brands in the three major categories of Scotch Whisky, Vodka and Rum, a key asset to our development.”

To view the Multimedia News Release, please click: 

Tokyo’s Gourmet Festival of the Summer – Beer Arch Festival Underway at mAAch ecute Kanda Manseibashi

TOKYO, July 14, 2014 /PRNewswire/ — “Beer Arch”, Tokyo’s beer-centric gourmet festival, is being held at mAAch ecute Kanda Manseibashi again this year. The inaugural festival was a huge success last year and this year’s long-awaited event kicked off on June 16, two weeks ahead of schedule, in a move to cater to the demand of the event’s fans. This year’s event will continue until September 15 for three months when the summer is over.

Let's enjoy beer along the red-brick viaduct arcade.
Let’s enjoy beer along the red-brick viaduct arcade.

“mAAch ecute Kanda Manseibashi”, a commercial complex which is the result of the renovation of a red brick viaduct during the early Taisho Period, is home to stylish, posh stores as well as a cafe where customers can watch trains whizz by. “mAAch ecute Kanda Manseibashi” conveniently located between Akihabara and Kanda stations on the Yamanote line, and Ochanomizu Station on the Sobu Line, is no more than 5-6 minutes walking distance to each station. The complex is adjacent to Akihabara, a world-famous area for home appliances, Source of Japanese animation culture and the base for idol group AKB. Akihabara’s busy environment stands in contrast to the tranquility and sophistication of “mAAch ecute Kanda Manseibashi”. Visitors are encouraged to indulge in a refreshing pint at the vintage-style “mAAch ecute Kanda Manseibashi” following a shopping spree in Akihabara.

The Kanda Beer Festival 2014 will be held in and around “mAAch ecute Kanda Manseibashi” between July 14 and August 31. The 20 participating distinct restaurants will serve Japanese and western-style food and, it goes without saying, most importantly, beer. Visitors are encouraged to indulge in a second glass of beer so they can sample the ample variety including draft beer, locally-made beers and some of the rarer beers around the world. Visitors who gather stamped receipts from three restaurants will be entitled to a free gift.

Mr. Uchida, director of “mAAch ecute Kanda Manseibashi”, offers the following incentive to readers of this news release:

“Visitors are encouraged to enjoy beer along the red-brick viaduct arcade nearby Manseibashi Station, a busy traffic hub which was put into operation in 1912. The first 100 visitors who bring a printed copy of this news release will each be entitled to a complementary glass of beer at the beer stand in section S8. Enjoy beer with fellow Japanese beer lovers now.”

In addition, the issuer of the news release, JR East Group, will hold a tourism promotion event “Visit Japan FIT Travel Fair” targeting anyone who is visiting Bangkok between July 24 (Thursday) and 27 (Sunday) where pointers about getting around Tokyo by public transport and tips about shopping in Tokyo will be the theme. Please keep a lookout for further information.

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