Category: ADV

SCMP Group Launches EsquireHK.com

First and Only International Men’s Fashion & Lifestyle Media Brand to Kick-start Multimedia Website in HK

HONG KONG, Aug. 26, 2014 /PRNewswire/ — SCMP Group Ltd (SEHK: 583), Asia’s leading media holding company, today announced that it will launch EsquireHK.com on 1 September, establishing Esquire as the first and only international men’s fashion & lifestyle media brand with a localized multimedia online presence in Hong Kong. This follows the publication of Esquire’s Chinese version in January after SCMP Hearst Magazines Limited, a joint venture between SCMP Group and Hearst Magazines International, acquired its publication rights in Hong Kong.

Leveraging the resonance of the print edition’s lifestyle and fashion content, EsquireHK.com will enrich readers’ experience with a host of multimedia daily-refreshed channels on Style, Lifestyle, Watches, Food & Drinks, Machines, People and Esquire TV. The new website shares the signature brand essence and motif of its US counterpart esquire.com, while infusing Hong Kong and international editorial directions with local flair.  EsquireHK.com is powered by multi-talented online editorial specialists that create daily lifestyle & fashion news, reviews, tips, how-to guides and interviews using lively language, videos, photos, infographics and images.

SCMP Group announced that EsquireHK.com will be launched on 1 Sep, establishing Esquire as the first and only international men’s fashion & lifestyle media brand with a localized multimedia online presence in Hong Kong.

SCMP Group announced that EsquireHK.com will be launched on 1 Sep, establishing Esquire as the first and only international men’s fashion & lifestyle media brand with a localized multimedia online presence in Hong Kong.

Ms. Josephine Chan, Managing Director, SCMP Magazines Publishing Ltd said, “Through research and focus groups, we confirmed our belief that there is a dearth of men’s fashion and lifestyle websites with quality and original content in sync with what Hong Kong readers are looking for. EsquireHK.com helps us bridge this important market void, while strengthening our connection with readers, and importantly, building on the success that Esquire print has attained since the January launch.”

Ms. Chan added, “With daily updated content, EsquireHK.com will become indispensable to marketers and advertisers looking for an integrated men-focused advertising and promotion platform. In Esquire magazine and Esquirehk.com, they will be able to direct their promotional efforts to a high-value group of target audience that cares about style and substance.”

An online campaign titled “Are you THE MAN?” has preempted the website launch and introduced readers to Esquire HK’s brand essence – modern, sophisticated, confident and detailed.  Created by the EsquireHK.com team, the campaign is making a splash with visitors, some of whom heard about it from Esquire’s HK Facebook page. The campaign challenges site visitors to test their understanding of “Lifestyle, Style, Workplace and Party”. Registered participants who submit outstanding answers will win special prizes. The campaign www.esquireHK.com/areyoutheman will end on September 7.

About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, Mainland China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received over 160 awards in 2013-14 for excellence in editorial, marketing and technical capability.  Other titles in the Group include the Sunday Morning Post, Nanzao.com, Nanzaozhinan.com, STYLE, Destination Macau, The PEAK, HK Magazine, The List, Where Hong Kong, and Where Chinese.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Decoration, and ELLE Accessories; and operates Cosmopolitan.com.hk, Cosmogirl.com.hk, Harpersbazaar.com.hk, ELLE.com and EsquireHK.com in Hong Kong.

For further information please contact:              

+852-2680-8888
communications@scmp.com

Photo – http://photos.prnasia.com/prnh/20140826/8521404785

UGG® Launches First Global Brand Campaign

— “THIS IS UGG” Expresses the Emotional Power of the Brand by Celebrating Life’s Biggest, Small Moments

NEW YORK, Aug. 19, 2014 /PRNewswire/ — Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/

Photo – http://photos.prnewswire.com/prnh/20140818/136867

“In launching this brand campaign, we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products,” said Connie Rishwain, President of UGG Australia. “We are showcasing the personal moments where UGG exists in our consumers’ lives. We know how our product enhances any experience, but this is the first time we’ve tried to capture that magic.”

“THIS IS UGG” is a multi-media, cross-channel campaign presented primarily in black-and-white that features real moments with real people captured in personal settings that celebrate the small moments that mean the most to them.  For example, sketch-artist Langley Fox, Ernest Hemingway’s great-great-granddaughter, is featured in her own Los Angeles home working on an illustration project, and later spending time with her best friends; Tom Brady, who typically appears in UGG campaigns crafted specifically for him, will be integrated into “THIS IS UGG,” in moments together with his mother and father; and California architect Harry Gesner with his son and grandsons who share a lifelong love of the ocean, surf the Malibu coast in a nod to UGG’s surfing roots.

“The stories with Langley, Tom and Harry and his family are both personal and authentic,” said Vice President of Marketing Nancy Mamann.  “Because each of our moments highlights real people, we’re able to dive deeply into who they are and what moment they’re experiencing—whether it’s on our blog, on our website, even our social channels—and bring to life the environment in which people from all walks of life, doing very different things in their private lives, live with UGG.”

CREATIVE AGENCIES:

  • THIS IS UGG:
    • AGENCY: HOUSE DESIGN AND FILM, LOS ANGELES
    • PHOTOGRAPHER: CRISTINA TRAYFORS
  • THIS IS UGG –TOM BRADY:
    • AGENCY: M+C SAATCHI, LOS ANGELES
    • PRODUCTION COMPANY: HSI, LOS ANGELES
    • DIRECTOR: BRENDAN MALLOY
    • PHOTOGRAPHER: CARTER SMITH

LINK TO ANTHEM VIDEO: https://www.youtube.com/watch?v=JV8t7wSe52s&feature=youtu.be

LINK TO IMAGES: https://drop.deckers.com/THISISUGGIMAGES2

UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers.  UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales.  UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.  UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook.  Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else. 

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites.  Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

Contact: Emma Oldenkamp
UGG Australia
Emma.Oldenkamp@deckers.com 
+1-212-247-8552

London’s Major Cultural Institutions Come Together to Celebrate a Season Like No Other

LONDON, Aug. 15, 2014 /PRNewswire/ — London’s most well-known cultural institutions are coming together in a new initiative to promote the capital’s exceptional autumn season, as forecasts show over two million tourists are expected to visit a collection of blockbuster exhibitions and events taking place throughout the city.  

(Photo: http://photos.prnewswire.com/prnh/20140813/701141-a)

The stellar line-up of exhibitions includes Turner at Tate Britain, Anselm Kiefer at the Royal Academy and Ming: 50 years that changed China. The Ming exhibition will feature a range of spectacular objects – including exquisite porcelain, gold, jewellery, furniture, paintings, sculptures and textiles – from museums across China and the rest of the world.  Many of them have only very recently been discovered and have never been seen outside China.

The Museum of London is also hosting an exhibition on Sherlock Holmes, the world’s most famous fictional detective, recreating the atmosphere of Sherlock’s London through film, photographs and original artefacts.

London remains the undisputed theatre capital of the world and this autumn will see a range of excellent theatrical offerings from new British based shows such as Made in Dagenham starring Gemma Arterton and the story of The Kinks rise to stardom in Sunny Afternoon.

To maintain London’s position as the most visited capital city on earth and highlight the spectacular season ahead, London & Partners – the Mayor’s official promotional company for the capital – and the GREAT Britain campaign have produced a short film previewing the Autumn Season in London. Narrated by the respected British actor David Harewood MBE, the film highlights the key artistic, literary and theatrical events available across the capital and the great historical treasures that domestic and international visitors can enjoy.

The Mayor of London, Boris Johnson, said: “This autumn’s outstanding programme of exhibitions, plays and shows is another great reason to put London at the top of your list of places to visit. Throughout the year, the capital offers an unbeatable variety of arts and culture, attracting people in their millions from around the world. It is a fabulous success story, which we want to build on, and we are developing a plan aimed at maximising the potential of the full range of cultural activity to be found throughout our city.”

The London in Autumn is GREAT film and accompanying b-roll is HD broadcast quality, free access media worldwide, all rights cleared including music. 

Videos can be accessed at: 

http://www.eurovision.net/wf/worldfeeds.php

http://www.eurovision.net/worldlink

Newsmarket: http://www.thenewsmarket.com/londonandpartners

Dropbox: http://bit.ly/1p0Kykc 

YouTubehttp://youtu.be/qfLN5XqkStM 

Media contact:

Rebekah Clement, Media & PR Manager – Leisure Tourism
Tel: +44-(0)20-7234-5861 / +44-(0)-7826-907-415
rclement@londonandpartners.com

Emeli Sande & Jaguar to Make London Feel Exhilarated

LONDON, July 30, 2014 /PRNewswire/ —

  • Jaguar marks the launch of the new XE sports saloon with FEEL XE 
  • Emeli Sande to perform the first FEEL XE project on 08 September, an audio-visual spectacle that will be seen and heard across the Thames 
  • Emeli is inviting members of the public to influence her special new track via social media using #FEELXE 
  • The FEEL XE platform will express the feeling of Exhilaration at the heart of the XE 
  • Jaguar to also collaborate on certain projects with Stella McCartney and Idris Elba for FEEL XE  

Jaguar today launches FEEL XE, a platform created to harness the spirit of British creativity and innovation using an inspiring collective of figures from the worlds of music, film and design.

(Photo: http://photos.prnewswire.com/prnh/20140730/699805)

Jaguar will be collaborating with artists and personalities including Emeli Sande, Stella McCartney and Idris Elba to create experiences that express the ‘Exhilaration’ that is at the heart of the XE, the brand’s new mid-sized premium sports saloon.

Multi-platinum, British singer songwriter Emeli Sande will create the first FEEL XE project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar XE. In order to secure inspiration Emeli and Jaguar will ask the public “What makes you feel Exhilarated?”

Using #FEELXE the public can share words, pictures, sounds and films with Emeli through social media (Twitter, Facebook and Instagram) that express what makes them feel Exhilarated. As Exhilaration can mean many different things to many different people, Emeli and Jaguar are expecting a diverse range of submissions.

In reference to her involvement in the project, Emeli said: “I’m excited about working with Jaguar on the FEEL XE campaign and with an incredible British brand. The new XE is innovative in its design and I can’t wait to start collaborating with the world, looking at what defines Exhilaration for them, and premiering the track in London at what is going to be an incredible event!”

Emeli’s FEEL XE track will be performed for the first time at a secret location alongside the Thames on 08 September as part of a spectacular, audio-visual event. The conclusion of this performance will mark the global reveal of Jaguar’s new XE mid-sized premium sports saloon, part of a series of dramatic Jaguar XE stunts and events across the Capital.

The XE is a true sports saloon that has been designed, engineered and manufactured in the UK. With class-leading design and innovation, Jaguar is delivering game-changing driving experience and performance, qualities that FEEL XE will express through creative interpretations of the feeling of Exhilaration.

Emmy nominated British actor Idris Elba will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation, an interest that he first explored in the recent BBC2 ‘King Of Speed’ series. Idris commented: “I have a passionate, personal connection to cars, and when I think of Exhilaration I am immediately drawn towards the defining points in my life and the role that cars have played in these moments.”

Renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli’s, said: “I’m passionate about British design and innovation. I’m proud to be involved in the Jaguar FEEL XE campaign and look forward to this exciting partnership.”

Fiona Pargeter, PR Director for Jaguar Land Rover, commented: “XE is a very special car and we wanted to ensure it had a very special launch. We are very excited to be working with such amazing global talent to create interesting and engaging experiences that we can share around the world. Emeli is an incredible artist and one who embodies the creativity and elegance that is at the heart of the Jaguar brand and the new XE.”

Between now and 08 September the public can see how Emeli Sande is being inspired by the social media community on Jaguar’s Facebook page (http://www.facebook.com/Jaguar) via exclusive behind-the-scenes footage and interviews. Further FEEL XE projects involving Stella McCartney and Idris Elba will be announced in due course.

NOTES TO EDITORS 

ABOUT JAGUAR LAND ROVER 

Jaguar Land Rover is the UK’s largest premium automotive manufacturing business, built around two iconic British car brands. All its vehicles are engineered and designed in Britain. While it has ambitious plans for global growth, the heart of the business remains in the UK, with billions of pounds invested in state-of-the-art production, research and development facilities. In 2013, Jaguar Land Rover sold 425,006 vehicles – up 19% from the previous year – in more than 170 countries. The company employs 30,000 people globally.

JAGUAR XE CONFIRMED AS NEW NAME FOR PREMIUM SPORTS SALOON WITH STATE-OF-THE-ART ‘INGENIUM’ ENGINE FAMILY 

  • Jaguar announces the name of its all-new mid-sized premium sports saloon as the Jaguar XE
  • The Jaguar XE will be the first aluminium monocoque product in the segment and is set to be the most advanced, efficient and refined sports saloon in its class
  • This will be the first product from the new advanced aluminium architecture which was showcased for the first time in the C-X17 concept car at the Frankfurt Auto Show in 2013
  • The new family of high-output, fuel-efficient petrol and diesel engines will be named Ingenium. The Jaguar XE will be the first user of the Ingenium engines in four-cylinder two-litre petrol and diesel variants. They will be built at Jaguar Land Rover’s new UK Engine Manufacturing Facility
  • The full engine line-up will enable Jaguar to offer vehicles with class-leading performance, including top speeds of over 300km/h (186mph), and emissions lower than 100g of CO2 per km

NEW JAGUAR XE TECHNOLOGY PACKAGE ANNOUNCED  

  • The world premiere of the all-new Jaguar XE will be held in London on September 8th
  • The XE will be a true sports saloon with class-leading dynamics, refinement and technology
  • Precise handling and high-quality ride is assured with Integral Link rear suspension; a layout designed for optimum performance, comfort and control
  • The finely-honed F-TYPE-derived front suspension delivers accurate and immediate response
  • State-of-the-art electric power steering system delivers renowned Jaguar feel and response
  • World-first All Surface Progress Control system ensures rear-wheel drive traction from standstill even in extreme conditions

THE NEW ALUMINIUM-INTENSIVE JAGUAR XE: THE MOST FUEL EFFICIENT JAGUAR EVER TO ACHIEVE OVER 75MPG 

  • The Jaguar XE brings new levels of aluminium-intensive lightweight construction expertise to the segment
  • Projected to deliver fuel economy of over 75mpg* (less than 4 litres/100km) on EU combined cycle
  • The high strength, rigid body enables world class driving dynamics – with supple ride and precise handling
  • All-new modular architecture developed around Jaguar’s fifth-generation bonded and riveted aluminium technology
  • New aluminium alloy invented: RC5754 uses highly recycled aluminium to dramatically reduce energy consumption and lifecycle CO2

*subject to certification

EMELI SANDE SOCIAL MEDIA:
Twitter: @emelisande
Facebook: http://www.facebook.com/emelisande
Instagram: http://instagram.com/emelisande

JAGUAR CHANNELS:
Facebook: http://www.facebook.com/Jaguar
Twitter: http://twitter.com/Jaguar
Instagram: http://instagram.com/Jaguar
YouTube: http://www.youtube.com/JaguarCars

FOR FURTHER INFORMATION PLEASE CONTACT:
Juliet Fairbairn
jfairba4@jaguarlandrover.com
+44-(0)24-76-565-571
Claudia Davies
claudia@thebrooklynbrothers.com
+44-207-292-6200