Burger King Tries to Reinvent The Whopper

Published by
The Street

By Colette Bennett The chain wants to lean further into its best-known product. After a 0.5% decline in U.S. sales in the first quarter of 2022, Restaurant Brands International (QSR) – Get Restaurant Brands International Inc Report decided that change was on Burger King’s menu. It started making it by hiring a new advertising firm out of Chicago, OKRP, that’s worked with Pizza Hut, Taco Bell, Chili’s, and more. Its next move was to play up the importance of the late night menu that’s brought Taco Bell so much success than the Tex-Mex chain created its own “fourth meal” marketing around it way …

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