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Bain Capital to Acquire EcoMarketing, Parent Company of Andar

Seoul: Bain Capital LP announced its intention to acquire EcoMarketing Co., the parent company of the athleisure brand Andar. The acquisition plan involves Bain Capital obtaining approximately 44 percent of EcoMarketing through a special purpose company, with the remaining shares to be acquired via a tender offer priced at 16,000 won (USD$11) per share.

According to Yonhap News Agency, EcoMarketing holds a 57 percent stake in Andar. Andar is known for its gym wear products that are available in several international markets, including Japan, Australia, and Singapore. Recently, Andar has expanded its brand presence by launching a new athleisure line in the United States.

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