AmorePacific to sponsor British Museum to preserve Korean arts

AmorePacific Corp., South Korea's leading cosmetics maker, said Tuesday it will donate 500,000 pounds (U$667,000) to the British Museum in the next five years to help protect Korea's ancient artworks.

The cosmetics firm has signed an agreement with the museum and the Korea Foundation to support research into and protection of Korea's pictorial art at the London-based museum.

The British Museum possesses around 1,500 works of Korea's ancient art, but there is currently no institution specialized in preserving Korean ancient art in Europe, according to the firm.

"We expect the latest deal to initiate studies on protecting Korea's pictorial relics," the company said in a press release, vowing to take an active role in promoting local culture abroad.

Source: Yonhap News Agency

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