Acapture and Boatsters launch the first, end-to-end VR webshop
With this white label app, merchants can now cover the entire customer journey, from selection to payment, offering a complete omnichannel experience
AMSTERDAM, The Netherlands, July 26, 2017 (GLOBE NEWSWIRE) — Acapture, a global, data-driven omnichannel PSP, together with Boatsters, a world leading rental platform for yachts and boats, have launched a Virtual Reality (VR) webshop pilot project.
Available as a white label application, Acapture’s VR webshop solution can be utilized and personalized by any merchant looking to add VR to their offering. The application covers the entire customer journey, from selection to payment. When consumers are ready to make a purchase, the payment is supported by Acapture’s award winning payment platform and completed entirely within the VR environment. Webshops created with this application can be accessed by consumers via their smartphone at the lowest-priced headsets available.
Moreover, the webshop solution unifies the consumer touch points, gathering the shopping journey data from all online, offline, mobile and virtual channels, and creating a complete overview of the consumer shopping patterns meant to optimize the ecommerce solutions available for merchants.
“This is an exciting moment for Boatsters,” said Nick Gelevert, Boatsters CEO, “and a ground-breaking moment for commerce. The VR channel was the missing piece from our offering. We provide not just products, but real world experiences and VR allows our buyers to test that experience in a way no other channel can. With Acapture’s application, we can see how long which consumers browse which products and segments of our catalogue, providing a new level of insight into their shopping journey and allowing us to adjust our process, ultimately leading to higher conversions.”
“Since we launched Acapture,” said Rudolf Booker, Acapture CEO, “we’ve dedicated ourselves to providing the complete omnichannel payment solution meant to maximize revenues for merchants. With this application, we’re taking omnichannel to the next level, enabling an immersive shopping experience for buyers, while offering merchants customized ecommerce solutions optimized for their customers’ shopping needs.”
With 171 million active VR users projected by 2018, VR is very relevant to the present state of commerce, which is increasingly defined by experience. Almost 50 percent of worldwide shoppers see VR as the next step in the ultimate shopping experience, showing that consumers, particularly millennials and generation Z, are ready for virtual commerce. With consumers prepared for and demanding this new shopping channel, merchants are acknowledging the trend and integrating VR technology into their offering.
Acapture is the subsidiary company of Payvision, one of the world’s fastest growing global card acquiring networks. Licensed as a payment institution by the Dutch Central Bank, Acapture combines with Payvision to maximize the revenues of merchants and help them grow their business globally through a complete data-driven omnichannel payment solution, capable of managing a payment at every stage, from checkout to fund collection to settlement.
Together with its parent company, Payvision, Acapture, was awarded Best PSP at the 2017 MPE Awards in Berlin, and it specializes in maximizing revenue for merchants and marketplaces with international ambitions. Acapture’s system features SlicePay for simplified allocation of funds to multiple parties from a single transaction, data science management for improved authorization rates, a one-day integration using one RESTful API, flexible, consolidated reporting, a streamlined reconciliation process, global card acquiring and the ability to handle 80+ of the most popular alternative payment methods and 160+ transaction currencies.
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